Concept & Storyboarding
Concept Development: Plan the theme, message, and creative direction. Ensure it reflects the brand’s identity (e.g., values, tone, aesthetics).
Storyboarding: Sketch or reference the scenes and visuals.
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Pre-Production Planning
Location & Set Design: Decide where the video will be shot (e.g., studio, outdoor, on-location). Ensure the environment aligns with the brand image.
Casting: Select actors or models who align with the brand’s identity and will appeal to the target audience.
Equipment: Choose the right equipment (e.g., camera, lighting, microphone) based on the video type (e.g., high-end commercial vs. casual social media clip).
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Filming
Directing: Focus on framing, lighting, and capturing the essence of the brand.
B-Roll: Shoot extra footage that can be used for transitions or additional context (e.g., product close-ups, lifestyle shots).
Branding: Incorporate subtle branding elements like logos, color schemes, or product placements to reinforce brand identity.
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Post-Production
Editing: Trim the footage, add transitions, and ensure smooth pacing. Make sure the visuals are polished, and the audio is clear.
Music & Sound Design: Choose music that fits the brand’s mood. Ensure it complements the visuals and doesn’t overwhelm the message.
Color Grading: Apply color correction and grading to match the brand's aesthetic and give the video a professional, cohesive look.